Refraction Projects is an independent consultancy led by Nicholas Vandepeer.

He brings over a decade of experience building commercial partnerships between globally recognised brands and the cultural platforms, talent, and properties that reach the audiences they care about most.

His client experience spans fashion, luxury, technology, and consumer lifestyle, having developed and closed complex, multi-platform partnerships with brands including Bottega Veneta, Gucci, Alexander McQueen, H&M, COS, Samsung, Meta, Adobe, Disney, Heineken, LEGO, Estée Lauder Companies, and ASICS.

His work has consistently sat at the point where cultural insight meets commercial strategy: helping brands understand how audiences actually engage with music, fashion, design, and lifestyle, and building partnership structures that deliver for both sides.

That background informs everything Refraction Projects does. We understand not just where a brand wants to be in culture, but whether the audience it wants to reach will actually accept it there. That distinction is where most cultural partnerships succeed or fail, and it is where we do our best work.